Sales got another boost in late September when NTT DoCoMo Inc., Japan’s largest wireless carrier, began offering the iPhone for the first time to its 61.8 million customers. Even before that, the iPhone was Japan’s best-selling smartphone, with a 37% market share in the six months ended Sept. 30, according to Tokyo’s MM Research Institute. That’s comparable to the iPhone’s 36% share in the U.S. in the third quarter, according to Kantar Worldpanel ComTech …
Timothy Arcuri, a managing director at Cowen & Co., estimates that Apple will sell 11 to 12 million iPhones in Japan in 2013, roughly double from an estimated five to six million in 2012. He expects that number to grow to about 20 million iPhones next year [...]
“They’re going to be close to 50% market share next year.”
Japan is the world’s fourth largest smartphone market, behind China, the USA and India, and it had previously been predicted that the DoCoMo deal would enable the iPhone to become the market leader. The iPad already holds more than a 50 percent tablet market share in the country.