Strategy Analytics reported its tablet figures for 2013 and unsurprisingly, iPad remains in first place with 33.9% marketshare. Marketshare growth has dipped slightly, however, year-on-year as iPad accounted for 35.7% of tablet sales in Q4 2012.


In terms of unit growth, Apple rose 14% compared with the year-ago quarter. The second-place position goes to Samsung, with 17.7% marketshare (although this means annual growth was more than 80%). Apple sold just under double Samsung’s shipments for the period, so even though Apple’s growth has slowed, there is still a significant gap between first and second place.

Amazon’s share of the market remained pretty much constant with 6% of sales in last quarter, compared with 7% in Q4 2012. Lenovo and Acer both experienced triple-digit growth but sales are almost negligible in the context of the market, shipping just 4 million tablets between them.

“2013 was another extremely healthy year for the tablet market,” Matt Wilkins, director of tablets and wearables at Strategy Analytics, said in a statement. “While it may not be a three-figure growth rate like we have witnessed previously, it is still significant considering the market is now delivering in excess of 200 million units on an annual global basis.”

The firm said that, over the year, worldwide tablet shipments rose 33 percent to 227 million units, with 76.8 million of those sales coming from the holiday quarter alone.

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4 Responses to “Analyst says iPad tops other tablets in Q4, accounting for a third of all tablets sold in 2013”

  1. Apple sold and Samsung shipped????????


  2. rogifan says:

    How do they come up with these figures and who is considered “white box”? Why should we trust these numbers when no one outside of Apple provides shipment figures?


  3. Does this report concern whole world sales, or just in US?