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According to a study uncovered today by the Silicon Valley Business Journal, Apple is the most valuable brand in all of Silicon Valley. The study, which was conducted by a consulting agency called Brand Finance, compared the value of 500 different brands to determine which one was worth the most. Each brand’s value was determined by “estimating the royalty rate that would be charged for use of the brand and factoring in future revenue.”

Much to no one’s real surprise, Apple was ranked the most valuable brand on the list, followed by Google and Microsoft in the second and third spots. According to the results of the study, Apple’s brand is worth $104.7 billion, or about 23% of its market cap. Google, ranked second, has a brand valuation of only $68.6 billion.

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3 Responses to “Who would have guessed? Apple reportedly the most valuable Silicon Valley brand”

  1. themis333 says:

    Reblogged this on Taste of Apple and commented:
    Shocker.

    Like

  2. herb02135go says:

    ” … only 68.6 billion.”???
    Way to editorialize.

    Like

  3. aaronkrahn says:

    Reblogged this on Aaron Krahn and commented:
    This is interesting when it’s said that Apple is no longer innovative.

    Like