Starbucks has been continuously updating how its customers can redeem its iconic Pick of the Week promotion. Last year, the chain started offering digital Pick of the Week through the Starbucks app. Starbucks then updated its app to support redeeming Pick of the Week cards with the device’s camera. Now for the first time, the Starbucks App is offering an in-app purchase as its Pick of the Week: a month of Lumosity‘s service.
The Lumosity app contains several different brain teasers that are based on neuropsychological and cognitive tasks designed to challenge users. The premium subscription is worth $15 and includes more than 40 games online, performance tracking, a personalized brain training experience with daily exercises, and comparison to others in the same age group.
This promotion will expire on November 18th and has to be activated on an iPhone or an iPod Touch via the Starbucks app. Once it is activated, the premium features will be available on all platforms.