Re/code via sources unknown says today that Apple has been considering the $400 price point for its wearable, expected to be announced on September 9th and available for sale in 2015.

Apple executives have discussed charging around $400 for the company’s new wearable device. Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year.  Sources say consumers should expect a range of prices for different models including lower priced versions.

The price positioning is reminiscent of Apple’s latest product launch, the iPad, in which price points of $1,000 were batted around before Steve Jobs took the stage and conjured up the jaw-dropping $499 starting price point.

But without knowing about the wearable product, how can we judge the price point…

As a price comparison, Samsung, LG and soon Motorola and others will be out on the market with devices in the $200+ range. Fitness bands typically run in the $100 range.  Apple obviously brings a premium hardware and experience to the table.

We’ll be covering Apple’s September 9th Flint Center announcement and all of the last minute details that come out.

Smartwatch landscap