Apple executives have discussed charging around $400 for the company’s new wearable device. Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year. Sources say consumers should expect a range of prices for different models including lower priced versions.
The price positioning is reminiscent of Apple’s latest product launch, the iPad, in which price points of $1,000 were batted around before Steve Jobs took the stage and conjured up the jaw-dropping $499 starting price point.
But without knowing about the wearable product, how can we judge the price point…
As a price comparison, Samsung, LG and soon Motorola and others will be out on the market with devices in the $200+ range. Fitness bands typically run in the $100 range. Apple obviously brings a premium hardware and experience to the table.
We’ll be covering Apple’s September 9th Flint Center announcement and all of the last minute details that come out.