Re/code via sources unknown says today that Apple has been considering the $400 price point for its wearable, expected to be announced on September 9th and available for sale in 2015.

Apple executives have discussed charging around $400 for the company’s new wearable device. Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year.  Sources say consumers should expect a range of prices for different models including lower priced versions.

The price positioning is reminiscent of Apple’s latest product launch, the iPad, in which price points of $1,000 were batted around before Steve Jobs took the stage and conjured up the jaw-dropping $499 starting price point.

But without knowing about the wearable product, how can we judge the price point…

As a price comparison, Samsung, LG and soon Motorola and others will be out on the market with devices in the $200+ range. Fitness bands typically run in the $100 range.  Apple obviously brings a premium hardware and experience to the table.

We’ll be covering Apple’s September 9th Flint Center announcement and all of the last minute details that come out.

Smartwatch landscap

 

 

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130 Responses to “Apple execs discuss $400 price point for wearable with the media, what do you think?”

  1. Not interested at all. I stopped wearing a watch years ago. I always have my phone, tablet or other computing device with me, so a watch became a single purpose duplication that is extraneous. *IF* I ever decided that I wanted to carry a watch again, I would never consider one that was even $100.00 much less $400.00.

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  2. jakexb says:

    To me this sounds like price anchoring. Convince everyone it’s $400 then anything below that sounds like a deal.

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  3. $300 – $400 seems reasonable to me. Assuming that it can do all we can hope it can.

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  4. $400 will not go over well… although Apple customers are typically used to paying Apple Tax, $400 for a wearable just isn’t logical. With every competitor’s wearable between $70 – $300 (at the most), a $400 price point is ridiculous and will not sell.

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  5. The AbandonedOK Team says:

    Nope. I’d bet money on a $199-$299 entry price point. Non-subsidized though, but the highest apple will go will be $399. But I’m sticking with my $199 entry price. Rubber/plastic band. $299-$399, metal band.

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  6. As it won’t be a subsidized product like the iPhone…$400 makes pretty good sense. But it better be a darn nice watch – comparable in craftsmanship and materials to at least $300+ “regular” watches

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  7. herb02135go says:

    Four dollars or four-hundred

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  8. Overlord says:

    iWatch with Touch ID on the sapphire screen…

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  9. That’s a bit steep. I don’t think I’d go more than 200.
    My hope for an iWatch is actually an iPod Nano replacement. Replace the Nano line with something like the 2011 Nano, only nicer and slimmer, with a watch band option, and with all the expected smart watch functions to link with your phone. That way they can just call it an iPod and say “we’ve been making these for 15 years, now it has these smartwatch features too”

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  10. Discussing price points before we know about the thing is ridiculous. I think some current offerings about 200$ are expensive. If Apple comes up with a device that can continually measure pulse, blood pressure, perspiration, oxygen levels, sugar in blood and whatnot, and do it in a luxury enclosure you can wear without looking geek, it will be cheap for 1000$.

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