As part of its Shot on iPhone 6 campaign promoting iPhone photography, Apple is now hanging billboard advertisements around the world. The ads feature the photographs in full bleed with a simple ‘Shot on iPhone 6’ tagline. The posters are going up around the world, including some dramatic large billboards on the side of skyscrapers. Pictured above is one such poster (photo taken by Jimmy Grewal on Twitter) being setup on a skyscraper in Dubai.
In total, the campaign will showcase 77 different individual’s images spanning 24 countries. Users on Twitter have been posting sightings of these ads from all over the world …
they replaced my iPhone 6 billboard this morning with this wonderful picture of a mountain. still an Apple ad too pic.twitter.com/tXyHrb25Ca
— Deej (@deejdesign) March 2, 2015
Have you seen #Apple's new billboard in Bangsar? It showcases #iPhone6 photography. http://t.co/bJXUVIFv8j pic.twitter.com/ScPANpwx6H
— Vernieman V5.0 Edition #UpTheChels #BoehlyOUT (@vernieman) March 2, 2015
https://twitter.com/Timothy_INT/status/572502042960375809/photo/1
Hello Tokyo Apple billboard pic.twitter.com/R4t8yyAT76
— Withhearts (@withhearts) March 2, 2015
Apple launched this campaign on Sunday, conveniently timed to coincide with Samsung’s Galaxy S6 announcement. You can see the full range of photography, and the apps that were used to make them, on Apple’s website. The apps used comprise the iOS Camera app (obviously), VSCO Cam, Instagram, Filterstorm Neue and Snapseed.
Tell us in the comments if you’ve seen the ads near you!
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I’m sad they did not take one of my pictures :( feeling let down
Fotografiert mit dem iPhone 6. Diambil dengan iPhone 6.
Goes to show that 8 Megapixels is plenty.
I hope Apple iPhones future cameras keep improving while maintaining large pixels instead of more pixels.
An endless supply of great photo material. Brilliant.
8MP should be enough for a camera phone…. it’s not like as if you’re going to print a billboard out of it or anything.
/s
HP printer?
The standards are amazing.
Not seen any ads near but was browsing for sites showcasing great mobile photography and I found this one:
http://themobilephotographyblog.com/index.php
This shows Apple has confidence in their technology, and for good reason. Also, nice too see iPhone marketing is about what the device can do for you, instead of showing specs or saying something abstract like “the next big thing is here”.
We’re all looking for our photos, so if you see them in ads, please take a pic and post to social media! THANK YOU SO MUCH!
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https://www.facebook.com/WELD/photos/a.321545224602180.72113.282898618466841/780113618745336/?type=1
They used my pano for the Dubai skyline. I haven’t seen it on a billboard.
I am soo over the moon … thank you for sharing my pic on installation progress all the way in dubai!!!
Apple are a big let down for serious photographers Photos is rubbish and I’m not using their iCloud for my library moved over to Adobe Photoshop CC and Lightroom. IPhone 6 which I have and Canon 6D? Are you really falling for the Apple BS. Canon have them licked in every way.
Photography isn’t about the camera
They used one of mine! Dubai skyline panorama. I found a billboard in Korea and one in Shanghai. Pretty rad.