Update 1: As of 9th Feb, the tweet has now been deleted. Update 2: Some of those @timcook-ing him in mocking tweets have now been blocked (via PhoneArena)

Apple CEO Tim Cook found himself on the receiving end of a lot of ‘Shot on iPhone’ snark when he tweeted a blurry photo at the end of the Super Bowl 50 game. The photo appears to be motion-blurred due to the slow shutter speed in the low light.

As The Verge noted, the tweet attracted a lot of replies drawing attention to the poor quality of the photo, many of them using the ‘Shot on iPhone’ tag Apple used for an award-winning ad campaign for the iPhone 6 and recently rebooted for the iPhone 6s.

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The iPhone 6/s Plus offers optical image stabilization, while the smaller models don’t.