Elon Musk hires Apple’s alloy expert to lead materials engineering at both Tesla and SpaceX
Original Story from our sister-site Electrek Elon Musk, CEO of both electric automaker Tesla and rocket manufacturer SpaceX, splits his…
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Malaysian Prime Minister meets w/ Apple to discuss opening R&D & app development centers
In a blog post, Malaysian Prime Minister Najib Razak detailed that he has recently met with Apple executives Jeff Williams and…
Apple vs FBI: Apple’s statement to Congress, Apple’s lawyer & Warren Buffet weigh in
Apple is set to officially make a statement before Congress tomorrow regarding its refusal to fulfill a judge’s request to…
Apple loses market leadership to Samsung as number one smartphone OEM in the US
In the middle of seemingly stalling profits and a general slowdown of the smartphone industry — like Apple‘s notable first…
Apple wins 2014 ‘Outstanding Commercial’ Emmy Award for ‘Misunderstood’ holiday ad
http://www.youtube.com/watch?v=nhwhnEe7CjE Here’s some good news for Apple amid several months of controversy surrounding the Cupertino-company’s marketing efforts: Apples’ 2013 Holiday season…
Apple SVP Angela Ahrendts becomes ‘Dame of the British Empire’ today, leaves Burberry as early as this month
Angela Ahrendts, soon to be ex-CEO of Burberry, is to become a dame today according to the Daily Mail. The retail magnate…
Apple airs new “Powerful” TV ad, promoting content creation on the iPhone 5s
[youtube https://www.youtube.com/watch?v=ODmfmUWqlSA] Update: Apple has now posted an accompanying microsite for the ad, featuring the ads shown in the video. Apple…
Revealed: The experts Apple hired to build an electric car
In the last few weeks we’ve heard about a poaching war between Apple and Tesla, a couple hires by Apple…
Angela Ahrendts continues debut tour with employee Q&A, New York City Apple Store visits
New Senior Vice President of Retail and Online Stores Angela Ahrendts is continuing her Apple debut tour this week. The former…
Latest iWatch rumor: October launch, curved display, Apple expecting to sell 3-5M a month
The Nikkei Asian Review is reporting that Apple will launch its iWatch in October, rather than alongside the iPhone 6 in…
Live blog/analysis: Apple talks iOS 8, OS X 10.10, more at WWDC 2014
Zac Hall | 11:47 Seth Weintraub | 11:47 Zac Hall | 11:47 Comparing to Python as well with massing performance…
New iPad Commercial – ‘We’ll Always…’
[youtube=http://www.youtube.com/watch?v=v_gQHtXsLtU] Apple released another excellent iPad ad this evening demonstrating how the iPad is changing the way we do things…
Apple airs touching holiday commercial featuring the iPhone 5s and AirPlay
[youtube https://www.youtube.com/watch?v=ImlmVqH_5HM] As is tradition, Apple is airing a new holiday commercial this evening, this time highlighting the iPhone 5s, its…
Best Buy: Santa better watch his back
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=Hfcl1Z_PjfE] Love this Best Buy commercial but I’m not sure Apple’s Retail division does. Best Buy also undercuts Apple significantly in Mac…
Apple extends deal with Liquidmetal Technologies until 2014
[youtube=http://www.youtube.com/watch?v=dNPOMRgcnHY&feature=player_embedded] As noted by MacRumors, a U.S. Securities and Exchange Commission filing revealed today that Liquidmetal Technologies will continue to license its technology…
Apple moves up to the #2 spot in Brand Value
Top U.S. Brands via Brand Finance According to Brand Finance, a London-based research firm, Apple is now second to Google…
Patent troll VirnetX seeking $532 million from Apple over VPN, FaceTime, & iMessage technology
According to a report out of Bloomberg, notorious patent troll VirnetX is seeking $532 million from Apple, claiming that Apple…
Apple sponsoring Super Bowl host committee with free products and equipment but declined to be included in marketing
The Super Bowl kicks off on February 7th at Levi’s Stadium, in close vicinity to the headquarters of major tech…
Morgan Stanley raises forecast to over a quarter billion iPhones and iPads in 2012
Morgan Stanley analyst Katy Huberty wrote in a note to clients issued yesterday (via Fortune) that U.S. consumers are expect to…
Best Buy and Taiwanese tablet vendor borrow marketing cues from Apple ahead of Super Bowl advertising craze
[youtube=http://www.youtube.com/watch?v=pS9sUm5Y0sg] last year’s The iPhone maker is many things to many people and it is easy to overlook Apple’s powerful…
Jobs’ original vision for the iPhone: No third-party native apps
[youtube=http://www.youtube.com/watch?v=8Vq993Td6ys] Remember back in 2007 when Apple first told developers that to develop for the iPhone, they’d need to build…
Review: Lifeproof case is like a dry suit for your iPhone
[youtube=http://www.youtube.com/watch?v=GyOuqQ4zJCM] I had a chance this week to demo a iPhone 4 and 4S case from a company called LifeProof…
Co-Founder of Siri: Assistant launch is a “World-Changing Event” (Interview)
On Tuesday, Apple will change the way humans interact with electronic devices. All over again. Perhaps the biggest announcement at…
Apple deemed this rare original Macintosh commercial ‘too self-congratulatory’ to air
[youtube=https://www.youtube.com/watch?v=oTtQ0l0ukvQ&feature=player_embedded] Today, in a post on his Google+ page, Google software engineer and original Macintosh co-creator Andy Hertzfeld pointed us to…
