Bertrand Serlet October 29

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Former OS X chief Bertrand Serlet is finally ready to talk about his cloud startup UpThere after founding the company in 2011. While Sertlet isn’t completely taking the wraps off the company he assembled after leaving Apple four years ago, UpThere is opening a beta for its cloud service today following nearly three years of silence. The service is said to be similar to iCloud, Dropbox, and similar cloud solutions, but UpThere’s strategy is fast access to data stored online and not syncing content across devices. The beta will preview two products coming down from UpThere… expand full story

Bertrand Serlet February 5, 2014

Update: the rumor was true, Sony confirmed that it is selling its PC business and the VAIO brand to Japan Industrial Partners, with the deal set to complete by the end of March.

Former Sony President Kunitake Ando says that Sony turned down an offer from Steve Jobs back in 2001 to allow it to run Mac OS on Vaio laptops, several years after the original Mac clone program ended in 1998.

Speaking to freelance writer Nobuyuki Hayashi, Ando described the moment Steve Jobs met senior Sony execs to make the offer.

Most of Sony’s executives spent their winter vacation in Hawaii and play golf after celebrating the new year. In one of those new year golf competitions back in 2001, ” Steve Jobs and another Apple executive were waiting for us at the end of golf course holding VAIO running Mac OS”

But there is an interesting Backstory told through Quora by the wife of an ex-Apple Engineer working on the Marklar project…  expand full story

Bertrand Serlet June 29, 2012


Bertrand Serlet June 21, 2011

According to his LinkedIn Profile, John Herbold has left the iCloud.  On his departure, he said:

I’ve been fortunate enough to define, ship and market a variety of products for one of the world’s most admired product companies. That opportunity was a great privilege.

Now I get to take that experience and apply it to the enormous challenge of materially improving youth health.

He is the third prominent Apple employee to leave the company in recent months (though much less so than the others), following MacOSX head Bertrand Serlet a few months ago and Stores leader Ron Johnson last week.

He was at Apple during the MobileMe rollout and managed to stay almost until the iCloud announcement this month.

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