Bertrand Serlet Stories October 29, 2015

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Former OS X chief Bertrand Serlet is finally ready to talk about his cloud startup UpThere after founding the company in 2011. While Sertlet isn’t completely taking the wraps off the company he assembled after leaving Apple four years ago, UpThere is opening a beta for its cloud service today following nearly three years of silence. The service is said to be similar to iCloud, Dropbox, and similar cloud solutions, but UpThere’s strategy is fast access to data stored online and not syncing content across devices. The beta will preview two products coming down from UpThere… expand full story

Bertrand Serlet Stories February 5, 2014

Update: the rumor was true, Sony confirmed that it is selling its PC business and the VAIO brand to Japan Industrial Partners, with the deal set to complete by the end of March.

Former Sony President Kunitake Ando says that Sony turned down an offer from Steve Jobs back in 2001 to allow it to run Mac OS on Vaio laptops, several years after the original Mac clone program ended in 1998.

Speaking to freelance writer Nobuyuki Hayashi, Ando described the moment Steve Jobs met senior Sony execs to make the offer.

Most of Sony’s executives spent their winter vacation in Hawaii and play golf after celebrating the new year. In one of those new year golf competitions back in 2001, ” Steve Jobs and another Apple executive were waiting for us at the end of golf course holding VAIO running Mac OS”

But there is an interesting Backstory told through Quora by the wife of an ex-Apple Engineer working on the Marklar project…  expand full story

The best 4K & 5K displays for Mac

Bertrand Serlet Stories June 29, 2012

Former Mac OS X chief Bertrand Serlet working on cloud startup with ex-Apple colleagues

In March 2011, Apple officially announced that Mac OS X chief Bertrand Serlet would leave Apple after 22 years with Steve Jobs at NeXT and Apple. At the time of the announcement, Serlet said he wanted “to focus less on products and more on science,” but we did not have any other information on what was in the cards for the man Apple credited with the “definition, development and creation of Mac OS X.”

Today, BusinessInsider reported on what Serlet has in the works:

Business Insider has learned that Serlet has spent much of the time since his departure from Apple working with at least two other former Apple employees to launch a cloud computing startup in downtown Palo Alto called Upthere

Some of these job postings also allude to the fact that the startup was founded by high-profile ex-Apple employees.

We have since learned that this is a reference to Serlet (the brains behind Mac OS X) and Roger Bodamer, a former VP of product operations and development at Apple who previously worked at Oracle.

Based on the job postings we’ve seen, it’s clear the startup is looking to rethink the way people store files in the cloud, though just how this service will compare to options like Dropbox or Apple’s own iCloud feature remains unclear.

Bertrand Serlet Stories June 21, 2011

According to his LinkedIn Profile, John Herbold has left the iCloud.  On his departure, he said:

I’ve been fortunate enough to define, ship and market a variety of products for one of the world’s most admired product companies. That opportunity was a great privilege.

Now I get to take that experience and apply it to the enormous challenge of materially improving youth health.

He is the third prominent Apple employee to leave the company in recent months (though much less so than the others), following MacOSX head Bertrand Serlet a few months ago and Stores leader Ron Johnson last week.

He was at Apple during the MobileMe rollout and managed to stay almost until the iCloud announcement this month.

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