DNA ▪ May 5

Apple is working on a plan that could give the company and its research partners access to consumer DNA, a new report suggests. The data would be collected by research partners and stored in an online cloud to be used in medical studies, such as one run by the University of California that examines the DNA of expectant mothers to help pinpoint the causes of premature birth.

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DNA ▪ July 3, 2014

A new patent application published today by the United States Patent & Trademark Office details a system Apple could use to automatically configure security and other settings of a device based on its location or the habits of its user (Google filed for the same patent 2 months prior but who’s counting?). The majority of the patent discusses intelligently adjusting settings by detecting a device’s location while using retinal scans, DNA, fingerprints, or other biosensors to present an appropriate level of security to the user: expand full story

DNA ▪ November 10, 2011


Steve Jobs’s authorized biographer Walter Isaacson and Fortune’s managing editor Andy Serwer on stage at NASDAQ | Photo: Tanner Curtis

In a series of tweetsFortune released some interesting new quotes by Steve Jobs’ authorized biographer Walter Isaacson, who sat down for a “breakfast conversation” with the magazine’s managing editor Andy Serwer.

“It’s good that we’ve made a big deal out of a creative business leader, rather than a celebrity,” Isaacson told Serwer, describing his rock star status as a cultural icon of our time. “There’s an emotional connection Steve Jobs made across the world – like a rock star or a prince”.

“Steve thought the digital hub had moved from the computer to the cloud,” Isaacson said. Over the years, Jobs changed as a manager in a way that “he didn’t become sweeter or kinder, he learned to channel his energy and passion.”


Walter Isaacson signing books in Times Square | Photo: Tanner Curtis

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