file system February 4

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Apple has been talking about the post-PC era ever since the original iPad launch in 2010, with Steve Jobs suggesting that PCs would be the ‘trucks’ of the computing world while most people would be happy with ‘cars’ aka iPads.

Tim Cook picked up the post-PC baton the following year, and has more recently presented himself as proof of the idea and argued the point more aggressively following the launch of the iPad Pro.

I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one? Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones.

It’s a stance I agree with … to some extent …

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file system June 9, 2013

We’ve got a pretty good idea of what Apple intends to give us at WWDC. Even the things we’re not so sure about seem on the radar.

But what does Apple need to do long term to tighten up the ecosystem and bring some excitement back into its hardware, software and services? I’ve got a few things…

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