France ▪ June 29, 2014

Apple has added another market for its Apple Store iPhone “reuse and recycle” trade-in program: Italy. This is indicated by a new panel inside of the Italy Apple Store listings within the official Apple Store app. The app indicates that Apple is offering trade-ins of older iPhones models for up to €220. This converts to roughly 300 U.S. dollars.

According to a source, Apple is also planning to rollout the same program in Australia as soon as this upcoming week. Apple is said to have been training employees in Australia on the program over the course of the last several days.

The trade-in program allows a user of an older iPhone model (3G and up) to bring the phone in and receive gift card credit toward the purchase of an iPhone 5s, iPhone 5c, or iPhone 4s…

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France ▪ June 22, 2014

A few days ago, 9to5Mac published some details about the elusive City Tours feature of iOS 8 found hidden in secret debug menus. It was thought that this was the only way to see the feature. However, reader Stefan Kuijt has now discovered that the feature is actually exposed publicly in the iOS 8 UI, albeit extremely hidden. This means anyone with the iOS 8 beta can try City Tours without any modification. The video above shows the current public user-interface in action, touring a selection of France’s famous landmarks.

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France ▪ April 28, 2014


Kantar data showed that Apple saw its smartphone market share rise in five out of nine countries surveyed “primarily due to the strong performance of the iPhone 5s.”

The iPhone gained market share in Japan, Australia, UK, France and Spain, with its strongest growth in Japan, where first quarter market share grew by 8.6 percent, from 49 percent in 2013 ro 57.6 percent in 2014. Apple’s success in the country followed a deal with Japan’s largest wireless carrier, DoCoMo.

Japan’s love affair with Apple shows no sign of fading. Even though the iPhone has now been available on Japan’s largest carrier, NTT DoCoMo, for a number of months Apple still accounts for more than 40% of sales on the network. The success of the iPhone is also filtering through to the iPad, with almost a quarter of Japanese iPhone owners also owning an iPad. With smartphone penetration in Japan lagging well behind Europe and the US, Japan will remain a key growth market for Apple …

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France ▪ January 13, 2014


We’ve seen Apple’s new iBeacon technology in use at several retail stores and events here in North America— Apple Stores, Macy’s, CES, MLB— but adoption of the new Bluetooth low power technology has been slower overseas. Beaconic aims to change that with a new iBeacon Retail Kit that will make it easier for businesses in Europe to deploy the technology. The concept of iBeacons is simple: As you walk around retail stores or other locations, your iOS device will communicate with iBeacons in proximity and display notifications, promotions, payment options, or other info setup by whoever deployed the nearby beacons. Beaconic’s new Retail Kit will make it easier for small businesses to get setup and track usage, and its software is available in several languages: expand full story

France ▪ December 2, 2013

Today, Apple has launched a promotion for online purchases, offering 0% financing on any purchase above £449 (or €400). The deal is on offer across most of Apple’s European websites, including the UK, France, Italy and Spain.

In the UK, for instance, a customer can buy any product above that value and spread repayments across ten monthly instalments with 0% interest. In other countries, such as France or Spain, the repayment is window is slightly longer at twelve months.

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France ▪ October 28, 2013

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