NikeFuel ▪ February 13

Nike today released a long-awaited update to its FuelBand app for iPhone users with the fitness tracking FuelBand wearable adding support for sharing NikeFuel points with Apple’s Health app on iOS 8. The update also adds support for motion tracking right from the iPhone for iPhone 5s users and up and no longer requires a Nike FuelBand to use.

The new version uses HealthKit, a framework introduced with iOS 8, to let Nike’s FuelBand app share data easily and with your permission to Apple’s built-in Health app and other apps that integrate with HealthKit. NikeFuel, the fitness company’s metric for tracking movement throughout the day, is featured as a supported fitness metric in Apple’s own Health app. expand full story

NikeFuel ▪ April 25, 2014

Nike’s Mark Parker reveals some advice given to him by Steve Jobs (2010)

Earlier this week, it was revealed that Nike was winding down its wearable technology efforts with the intention of focusing on fitness software, such as thhe Nike+ Running app seen above. Today Nike CEO Mark Parker told CNBC (clip below) that the company is looking to expand its partnerships with other companies, including Apple.

Parker stopped short of saying that the two were collaborating on a future fitness endeavour (such as the iWatch), but said that Nike is interested in working with many companies looking to integrate its NikeFuel software into their hardware. Parker said that his goal is to reach a total NikeFuel user base of 100 million, over three times the current number of 30 million.

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NikeFuel ▪ February 28, 2014

accessories

The online Apple Store was taken down briefly for an update which sees Accessories given their own tab on the store homepage, appearing to the right of the recently-added Shop Apple TV tab …  expand full story

NikeFuel ▪ November 5, 2013

NikeFuel ▪ November 4, 2013

Screen Shot 2013-11-04 at 9.30.59 PM

Introduced by Apple at the September 10 iPhone 5s event, Nike has launched its Nike+ Move application for the iPhone 5s. The app was originally scheduled to arrive on November 6th alongside the new FuelBand SE hardware, but it appears that Nike unleashed the program a bit early.

The application requires an iPhone 5s as it is completely based off of the new iPhone’s M7 motion co-processor chipset. The M7 chip, which Apple plans to integrate with its own mapping software next year, works with the iPhone’s motion sensors (like the compass and accelerometer) to provide by reliable data while simultaneously improving the phone battery’s overall efficiency.

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NikeFuel ▪ October 15, 2013

Screen Shot 2013-10-15 at 8.03.48 AM

In line with my report from earlier this month, Nike has taken the wraps off of its brand-new Fuel Band. The FuelBand is Nike’s fitness tracking device that is worn around the wrist, and it has been popular (including within Apple’s upper ranks). The new version, officially called Nike FuelBand SE, makes improvements to the design that focus on color, durability, and connectivity. As I reported, the new FuelBand is more durable, more water-resistant, and connects to devices via Bluetooth 4.0 Low Energy (LE) technology:

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