UK 'Austerity culture' hits Orange's iPad Christmas cheer

Price conscious UK consumers are already grappling with declining public services and public sector jobs and a huge climb in VAT — perhaps that’s why Orange sold just 1,000 iPads in the first week the products went on sale via the carrier in the UK.

As has been widely-reported, Orange is one of the first UK networks to offer the 3G/Wi-Fi iPad at a subsidized price in the UK to customers signing-up for a 24-month service contract. The subsidy means you can get an iPad for just £199, so long as consumers agree to a £25/month contract. Read more