"For the past several years, Apple has made a concerted effort to be more transparent about the steps we are taking to protect the environment and make our business more sustainable. In this environmental update, I’d like to inform you of our recent progress and introduce you to a groundbreaking system of reporting that we believe is unmatched in our industry," the open message, signed by Apple CEO, Steve Jobs, explains.
"Last year we announced the unprecedented goal of eliminating polyvinyl chloride (PVC) and brominated flame retardants (BFRs) from Apple products by the end of 2008. We also pledged to remove mercury from our displays and arsenic from our display glass as we transition to more efficient light-emitting diode (LED) technology.
"The greatest of these challenges has been eliminating PVC and BFRs, which many other companies have only promised to phase out of certain parts like enclosures or printed circuit board laminates. In contrast, we are removing all forms of bromine and chlorine throughout the entire product, not just PVC and BFRs. Apple has qualified and tested thousands of components and mechanical plastics as bromine and chlorine free, and we are in the final stages of developing and certifying PVC-free power cables."
There’s lot’s more – you can read it in full right here.
(Big tick from me to this, BTW).