Apple's enterprise strategy playing out

Yesterday’s news that a few heads were rolling in Apple Enterprise sales was probably a downer for those of us working on corporate Apple products.  The shift, however, in Apple’s Enterprise strategy is best explained by a questioner at the CIO Summit:

“With platforms like the Google phone and iPhone coming out, it’s really tough to continue to stand behind Windows Mobile when our employees are bringing these consumer devices into our environments,” the questioner explained. “And in your presentation you put Windows Mobile right in the center there, but it was a phone that doesn’t work in America and an operating system that you haven’t released. I’m wondering what your commitment is to continuing to get newer versions of the operating system in our hands so that we don’t have to fight this battle on the ground.”

Ballmer: "soon"

Just making the better consumer product sometimes works better than hiring salespeople for busting down corporate walls.