Rest assured: TV broadcasters are serious about taking themselves online: YouTube now offers TV shows through its service; Apple is speaking to the networks with a view to offering TV subscription shows streamed over the internet via iTunes; and the BBC has received approval for its plan to create a platform for Internet TV broadcasting.

This could be a blow to cable and satellite TV companies by making much of the content they keep behind their paid-for wall more easily available through other media. Increasingly, it

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