Apple has trained its users well — we’re good and dutiful and ready to update our machines – this will be why nearly half of all iPhone users (and let’s not forget those first-gen users who can’t upgrade) have already updated to iOS 4 — less than one month after release.

These claims come straight out of the research people at Chitika Research. They also reckon 10 per cent of current iOS 4 users have jumped over to 4.0.1.

The survey results are based on a statistically useful nine million iPhone page impressions — that’s people dancing onto a Chitika served ad page.

Founded in 2003, Chitika (pronounced CHIH-tih-ka), is a full-service on-line advertising network serving over 2 billion monthly impressions across more than 80,000 websites.

“Looking more deeply, iOS 4.0

About the Author