The Financial Times is offering all 1,800 of its staff a £300 or $480 rebate against the cost of an iPad or other tablet.
The newspaper wants to get its staff using those tablets — it is even offering the rebate to staff who already own an iPad, Paid Content informs.
FT Group CEO John Ridding sent a memo to staff to confirm they’ll be having an iPad Christmas.
“We have seen rapid growth in readership on these new devices, which support and extend our “channel neutral” strategy. Given their importance and the wave of innovation that we are seeing in applications and services, we want to encourage all our staff to be expert and experienced in using them.
“We need to fully understand their potential and share the user experience to better understand our customers and the developments and innovations taking place in the market. Tablet devices will also facilitate working while travelling, which is an increasing feature of our global organisation.”
The Financial Times’ iPad app made £1 million from ad sales since May.