Apple’s iTunes ecosystem has another strong competitor today with the launch of Amazon’s Prime Streaming service.

The new offering starts with a 5000 movie and TV show catalog and is offered for free to its Prime customers who currently receive the unrelated free shipping on products.  Prime membership is $80 a year but starts with a month free.

An initial viewing of the library looks pretty weak, but this type of service could catch on pretty quickly.  Especially since Amazon video players start at around just $60.

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Seth Weintraub

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