T-Mobile’s CMO Cole Brodman recently published a letter addressing customers regarding the iPhone. While yesterday he confirmed the carrier would not be receiving the new iPhone come October, he described their desire to offer a “no-compromise iPhone experience” to current users:
“We’ve heard from many customers who love their T-Mobile service, but are disappointed that we don’t carry the iPhone. To these customers, first, thank you for your business. Please know that we think the iPhone is a great device and Apple knows that we’d like to add it to our line-up. Today, there are over a million T-Mobile customers using unlocked iPhones on our network. We are interested in offering all of our customers a no-compromise iPhone experience on our network.”
Of course the ability to capitalize on the over 1 million iPhone users currently on T-Mobile’s network that purchased the device elsewhere would be a huge advantage. Brodman then points out the carrier’s other offerings with the recently launched Galaxy S II and notes Android is outpacing iPhone in “consumer adoption, market share and capabilities like support for faster 4G networks”. He did, however, reiterate the carrier’s desire to get an iPhone in their lineup yesterday saying it’s in Apple’s hands now and that they are waiting for “that call”.
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