Microsoft’s Craig Mundie shoved his foot knee deep in his mouth this week when he said that Siri was nothing special, and Microsoft’s own voice capabilities have been around for over a year. The reason for Siri’s success? Marketing, of course.
People are infatuated with Apple announcing it. It’s good marketing, but at least as the technological capability you could argue that Microsoft has had a similar capability in Windows Phones for more than a year, since Windows Phone 7 was introduced.
To be fair, Siri isn’t even about the Voice Recognition, it is what the iPhone does with it. The voice recognition is outsourced to Nuance’s engine. The Microsoft Phone barely made it to the point where you could make sense out of what its engine produced.
If you were Microsoft, would you rather Mundie be so out of touch with the technology he is talking about that he can’t tell the difference, or that he’s just flat out shamelessly lying?
- Microsoft exec: Siri is nothing special, we’ve had it for over a year (9to5mac.com)
- What’s Craig Mundie Been Smoking? (forbes.com)
- Microsoft’s Craig Mundie On Siri: Been There, Done That (Video) (forbes.com)