Apple aired a new television commercial for Siri featuring its iPhone 4S voice control feature. The commercial is based around Santa Claus and Siri. The voice control feature helps Santa to deliver gifts around the world. The first scene highlights Santa asking Siri how to find a house, and then it shows Siri displaying directions in the iOS Google Maps application.
The next scene depicts Siri asking for the weather in Santa Fe and Cleveland, after which Santa is shown checking a text message from Mrs. Claus, then confirming how many appointments he has left on his calendar (3.7 billion). The ad is reminiscent of Apple’s Santa-based Facetime ad from last year’s holiday season. Apple is also airing new iPhone 4S Camera, iCloud, and other Siri ads. Thanks, Matthew!