Apple aired a new television commercial for Siri featuring its iPhone 4S voice control feature. The commercial is based around Santa Claus and Siri. The voice control feature helps Santa to deliver gifts around the world. The first scene highlights Santa asking Siri how to find a house, and then it shows Siri displaying directions in the iOS Google Maps application.

The next scene depicts Siri asking for the weather in Santa Fe and Cleveland, after which Santa is shown checking a text message from Mrs. Claus, then confirming how many appointments he has left on his calendar (3.7 billion). The ad is reminiscent of Apple’s Santa-based Facetime ad from last year’s holiday season. Apple is also airing new iPhone 4S Camera, iCloud, and other Siri adsThanks, Matthew! 

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Mark Gurman's favorite gear