holiday app store

As users powered on their new iOS devices and received iTunes gift cards on Christmas day, a strong surge of app downloads obviously followed. According to analytic firm Distimo, App Store downloads increased a whopping 87 percent on Christmas Day, compared to the rest of December 2012. With the increased downloads, revenue consequently rose 70 percent. Interestingly, the iPad and iPad mini seemed to be the most popular iOS gift given, as downloads and revenues rose by 140 percent and 83 percent, respectively.

Distmo also looked at the most downloaded applications from the App Store on Christmas day. They included Google’s standalone YouTube app and the recently released Apple Maps alternative Google Maps at the top. Other top downloads, excluding Apple’s in-house apps like iWork, included: ElfYourself by OfficeMax, Where’s My Holiday?, and Skype for iPad. The numbers that will give us a real look at how iOS device sales were during the Christmas quarter will be during Apple’s January earnings call with investors, where record sales are expected.

Competitor Amazon, who doesn’t like to give hard numbers, detailed some of its shopping statistics for the holiday season. The Seattle-based online retailer said that Christmas day brought the busiest day ever for digital downloads of movies, TV shows, apps, and more. The Angry Bird fans were also busy with purchases, as Angry Birds plush toys would stack up to 285 times the height of the world’s tallest tree in California. Research firm Flurry also detailed that Christmas 2012 saw the highest amount of activated gadgets than any other day in history.

(via The Next Web)

FTC: We use income earning auto affiliate links. More.


Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author