Just off the wires, Apple appears to be ready to offer trade-ins on iPhones for the first time according to Bloomberg. Apple currently offers a free recycling program for older devices but this would seem to follow efforts by companies such as Gazelle, Amazon and others who offer big bucks for older iOS devices and Macs.
Apple Inc. is starting an iPhone trade-in program this month aimed at getting users to upgrade to the iPhone 5 and turn in older models, people with knowledge of the plans said.
Apple has teamed up with Brightstar Corp., a mobile-phone distributor, to run the exchange program, said the people, who asked not to be identified because Apple hasn’t publicly announced the plan.
The trade-ins will only be done at Apple Retail Stores and will allow customers to recieve credit instantly. Recently, Best Buy began offering Free iPhone 5s with plan for an iPhone 4 or 4S trade-in. Apple apparently liked the idea – Brightstar counts both Best Buy and Apple amongst its client list. Apple also worked with Brightstar to help AT&T and T-Mobile with their recent trade-in promotions.
Used iPhones collected in the U.S. will only be resold in emerging markets, where Apple’s share is lower and demand for cheap devices is greater according to the report.
Israel Ganot, CEO of Gazelle said:
“Gazelle identified and pioneered the reCommerce market, and Apple’s new focus on it only validates the opportunity we saw years ago. We applaud the move because Apple’s participation will likely accelerate consumer adoption of device trade-ins. And though there is room for many winners in what we see as a huge market, our approach is different. Gazelle is focused on offering the best online trade-in experience for those consumers who want to do so online and after they have bought a new device, and it appears that Apple will focus on in-store trade-ins at the time of a new purchase. Also, Gazelle offers cash payment versus just store credit.”
- Apple’s $149 in-store iPhone screen replacement service, and the machine that makes it possible (9to5mac.com)
- Apple trolls us with ‘iWatch’ tease in latest iPhone music ad (9to5mac.com)
- Best Buy is offering a free -> $150 iPhone 5 trade-in offer, but it may not be your best bet (9to5mac.com)
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