Alongside the official launches of both iTunes Radio and iOS 7 today, Apple has begun using the @iTunes Twitter account. While the account only has two tweets at the time of this writing, it appear that the page will be used for general purpose, iTunes related announcements.
https://twitter.com/iTunes/status/380400209110392833
Previously, the account was simply a placeholder, directing users to follow Apple’s other iTunes related accounts, specializing in music, movies, television, podcasts, and movie trailers.
Apple’s other Twitter accounts have seen facelifts today, updating their profile pictures to reflect the design changes of iOS 7.
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