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Twitter is teaming up with Comcast to integrate a new feature called “See It” that will allow Comcast Xfinity subscribers to watch shows and schedule DVR recordings directly from Twitter. The companies announced the partnership today and announced that the new “See It” feature will begin appearing for users on Twitter in next month.

Today, @Comcast and @NBCUniversal are announcing a partnership with Twitter that lets users tune in to a TV show directly from a Tweet. Comcast will give Xfinity TV customers the ability to do several things such as change the channel, set the DVR and play a show On Demand, directly from an expanded Tweet. Called See It, the feature will debut with NBCUniversal offerings including The Voice and Sunday Night Football.

While only Xfinity subscribers will be able to click the See It button embedded in tweets to schedule DVR recordings and view the content on their set-top box, other users can be directed to the NBC website or app. The “See It” technology, which was developed by Comcast, is first rolling out on Twitter with NBC programming, but Comcast is working with others to make See It an industry-standard technology:

See It is designed to integrate with other video distribution partners, television networks and websites. We look forward to working with Comcast to extend this offering to other partners who will connect more great content to Twitter. Ultimately, we want to make watching TV along with Twitter even more fun. We’re looking forward to sharing more details about this experience in the weeks to come. You can find more information about See It here.

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About the Author

Jordan Kahn

Jordan writes about all things Apple as Senior Editor of 9to5Mac, & contributes to 9to5Google, 9to5Toys, & He also co-authors 9to5Mac’s Logic Pros series.