Nike is today launching a brand new app called Nike Football (or Nike Soccer in the US), that will act as a hub for all things Nike Football from exclusive content and Q&A sessions with athletes to the latest product launches for the company’s line of football products. Nike is also including some social features that let users organize their own pick-up games, trash talk among friends and teammates, and more:

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The Nike Football app features custom football emojis within its chat feature to extend the dressing room camaraderie, and uses geo-tracking technology to allow members to set up matches around the world… The app allows players to create their own micro-communities with the “Crew” feature, staying connected to their friends and teammates and making sure they never miss a chance to play. Using the “Play” section, members can set up a time and location for a game or kick-about and track who is in.

Another interesting aspect of the app is Nike will use it as the only place to register for Nike Academy trial events, which are the only way to eventually earn a spot at the Nike Academy at the St. George’s Park National Football Centre in the UK.

“This is Nike Football in your pocket.  The app will allow members of the Nike Football community to be the first to access the latest product, stories and event experiences. It’ll be the only way to earn a spot in the Nike Academy and earn your way to the highest level of the game, something we’ve seen from players such as Tom Rogic (Australia), Abdul Waris and David Accam (both Ghana),” said Davide Grasso, Chief Marketing Officer for Nike.

The Nike Football/Soccer app is available for iPhone on the App Store for free now.

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