Football Stories June 9, 2016

AAPL: 99.65

0.71

Apple has released a special ‘Shot on iPhone’ TV commercial for European markets called ‘The beautiful game’. It features iPhone photography of football stadiums, goalposts and players. The ad will likely air during the UEFA European Football Championship games, which kicks off tomorrow … expand full story

Football Stories April 5, 2016

AAPL: 109.81

-1.31

Tim Cook’s pitch for the fourth generation Apple TV so far has been largely that “the future of TV is apps”, and this week yet another premium cable and satellite network is launching a standalone version of its network for cord cutters. Starz, which before now has required a traditional cable or satellite package for access, is launching a streaming version of its network for a monthly rate competitive to HBO and Netflix. The new Starz app is available on iPhone, iPad, and the fourth generation Apple TV for $8.99/month if you don’t have the network in your cable package. Also in the streaming space, we learned today that Twitter has emerged victorious is scoring the rights to stream 10 NFL “Thursday Night Football” games in the next season…

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Football Stories December 16, 2015

AAPL: 111.34

0.85

Apple, Google among streaming providers NFL is expecting to bid on Thursday Night Football

The NFL is said to be looking at Apple, Google, Amazon and Yahoo as platform partners for streaming its Thursday night football games according to SportsBusinessDaily:

The league also sent RFPs to several digital companies, like Google, Yahoo, Apple and Amazon, to stream the entire Thursday night schedule on a non-exclusive basis, sources said. The league’s initial plan would have the digital streams serve as a simulcast of the television production — with the same ads and in-game production features. The league expects bidding to start in the low $300M for the television package, with a nominal escalator in year two, sources said.

Yahoo, who is expected to bid, paid $15M to exclusively stream one game this season according to the report so the deal would be a big one. Because the streaming deal would be non-exclusive, the prices would be much lower on a per-game basis. More importantly, the deal would hopefully be the first step into the much larger goal of streaming the whole NFL Season.

Apple TV got the Game Pass service featuring live preseason football games on updated NFL app just four months ago, and now has tvOS as a platform to expand on that.

We know Tim Cook likes his Auburn football and SVP Eddy Cue is a big sports fan so…

Football Stories September 2, 2015

AAPL: 112.34

4.62

Live sports on Apple TV has always been a tricky matter as networks typically keep major sporting events on tradition channels, but we’re slowly starting to see more and more major sporting events officially available on Internet streaming services. CBS Sports is making waves in this space especially as it announced this week that it will stream two regular season NFL games, four playoff games, and even Super Bowl 50 on Apple TV, iPad, and other devices this season.  expand full story

Football Stories August 31, 2015

AAPL: 112.76

-0.53

Apple TV users may notice a new coat of paint on the NFL app today. That’s because the set-top box’s NFL channel has received a major update that adds the new Game Pass feature for football fans. We first learned last month that the NFL’s Game Pass service was headed to Apple TV. expand full story

Football Stories January 20, 2015

NBCUniversal announced today that it will offer a free live stream of Super Bowl XLIX on Feb. 1 to all desktop and tablet users to promote its TV Everywhere service.  For smartphones, Verizon has exclusive rights to stream the event to users through its own mobile app.  expand full story

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