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NFL Now channel added to Apple TV w/ instant in-game highlights, live events and press conferences, more


Earlier this month we reported that the NFL network was testing its NFL Now service as a channel on the Apple TV. The subscription sports service launch followed a few days later with apps for iPhone and iPad in tow, and today the Apple TV channel has arrived as well. While the football channel does not support viewing live games, it does feature highlight clips and other programs as part of the service. Here’s how NFL Now describes the service:

NFL Now gives you personalized access to the largest digital library of NFL content available anywhere including news, analysis and highlights, plus NFL Films archives all on your favorite devices. Some premium content requires a paid subscription.

As mentioned above, viewers can subscribe to the NFL Now service to unlock certain content within the service.

  • NFL Now Highlights – Watch exclusive highlights on game days
  • NFL Now Video Archive – Watch on-demand archives of NFL Network and NFL Films programming
  • No Ads for Premium Videos – Watch the entire NFL Now Video archive and all NFL Now Plus Highlights without interruption

Becoming a subscriber to NFL Now costs $1.99 per month. Aside from accessing the service in the living room, NFL Now for iPhone and iPad is available on the App Store.

The newly added sports channel joins a list of other sports-related channels on the Apple TV lineup including ACC Sports, ESPN, MLB.TV, MLS, NBA, NHL, Red Bull TV, and Willow.

As part of today’s Apple TV refresh, the ESPN channel received a minor update as well with the newly launched SEC Network joining its list of content providers; the Longhorn Network which follows the University of Texas sports program was also added to this list.

NFL Now Launches on Apple TV

NFL Now Delivers Fans Largest Digital Library of NFL Video and Customized Viewing Experience

NEW YORK, NY: The National Football League today announced that NFL Now has launched on Apple TV, providing fans free access to the NFL’s massive video content library through the Apple TV platform.  NFL Now on Apple TV provides access to game highlights, original content from NFL Media and 32 NFL clubs, live press conferences, and shows and video from the NFL Films vault.  NFL Now also delivers the most-personalized NFL viewing experience anywhere, providing a one-of-a-kind video stream based on each fan’s favorite NFL teams, players and Fantasy rosters and viewing preferences over time.

In addition to the free version of NFL Now, fans can upgrade their experience for $1.99 a month with NFL Now Plus.  NFL Now Plus subscribers will have access to instant in-game highlights from each game, as well as a customized highlight stream so they never miss a big play by their favorite team, players, or fantasy roster. Additionally, NFL Now Plus provides access to Now’s extensive vault of NFL Films shows and documentaries ranging from America’s Game to A Football Life.

NFL Now Content Mix

Tapping into the NFL’s vast video content sources, NFL Now features a mix of content from the very best of NFL Media, NFL clubs and NFL Films.

  • Original Content Created for NFL Now
  • Highlights of NFL Action (Instant in-game highlights available for NFL Now Plus subscribers)
  • Content Produced by NFL Clubs
  • NFL Films Content (For NFL Now Plus subscribers)
  • Live Events, Press Conferences, and Shows
  • com & NFL Network Clips

NFL Now is made possible by presenting sponsors Verizon, GilletteMcDonalds and Nationwide.



NFL Now is the League’s next-generation video service, providing fans access to the largest digital library of NFL video anywhere.  NFL Now is accessible through apps and browsers across an array of Internet-connected devices, allowing fans to follow the NFL how they want, where they want, when they want. NFL Now is currently available across smartphones, tablets, PCs, Microsoft Xbox, AppleTV, and Roku. More platforms are expected to be added by the start of the 2014 season, including Amazon devices and Yahoo applications. Offered for free with a premium tier, NFL Now allows fans to customize their own video stream of short-form videos and highlights from NFL Media and all 32 NFL clubs.

NFL Now is part of NFL Media, which includes NFL Network,, NFL Mobile, NFL RedZone and NFL Films. For more information on NFL Now and NFL Now Plus please visit


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  1. PMZanetti - 9 years ago

    Another AppleTV Archive App.

    Its a shame the content-delivery overhaul isn’t happening anytime soon.
    Maybe 2015.
    or 2016…

    • robertsm76 - 9 years ago

      Hoping that FX GO will launch before The upcoming fall season.

      Why would international viewers get a live stream of the NFL network but not us in the good ole US of A?

      • Content deals with major companies like CBS, ESPN, NBC. Those contracts have no holding overseas so the NFL is able to try new things.

        I’d easily pay $299 for the entire NFL season if I could watch it on my Apple TV.


Avatar for Zac Hall Zac Hall

Zac covers Apple news, hosts the 9to5Mac Happy Hour podcast, and created