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Mirroring comments by Re/code last week, Digitimes adds some additional insight to the state of the iWatch production process. The report says that components of the mysterious device are ‘entering production’, but the unit as a whole is still at the engineer verification test stage. The EVT state still allows for late-in-the-cycle changes to design and functionality. Once the iWatch hits PVT (the production verification test stage), parts are finalised and its usually only a couple of months before the device can enter mass production and be released publicly.
Therefore, Digitimes believes that the iWatch is unlikely to launch by the end of the year. The report states that the supply chain is “mainly waiting for Apple to place component orders”, suggesting we are not close to a launch. Digitimes goes on to say that it does not expect Apple to show off the iWatch during the September 9th event. However, this directly contradicts the Re/code report, which — frankly — is much more reliable on internal Apple matters.
Apple has scheduled its press event for September 9th at the Flint Center. Two new larger-screen iPhones are likely to be announced, with many also expecting an iWatch unveiling.
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Ever since Apple announced the event with a tagline “Wish we could say more…” I always thought Apple is actually going to give away what they are doing with the supposed iWatch, but will not reveal the actual device. They will say they are not ready to show the device off but they can’t resist the pressure from the press and investors about Apple announcing a new product line so that’s why they are going to mention it vaguely and then say “wish we could say more but we can’t”.
Yeah they are gonna pull an Apple on us, the beat around the bush secret society bs
You don’t say. I’m thinking Q1 of 2015 for a long time.
Or rather on the verge of Q1 and Q2.
After a couple of years of product releases being limited to June-November, I wonder if the iWatch will establish a winter release cycle.
Maybe make it just in time for 2015 New Years resolutions? :P And continue on a late November/early December rhythm afterward to capture holiday sales? I do miss the days of Apple releasing stuff throughout the year…
I remain amazed the Apple is taking so long over their first generation device when Samsung is on their third.
Delays mean some customers will be lost for ever when they buy the readily available alternates.