Facebook is today unveiling the latest app being released under the company’s Creative Labs project that recently released the new Paper, Slingshot, and Mentions apps. The new app, called Rooms, is described by Facebook as a meeting place inspired by early Internet chatrooms and web communities: Rooms lets you create places for the things you’re into, and invite others who are into them too.

A room is a feed of photos, videos, and text – not too different from the one you have on Instagram or Facebook – with a topic determined by whoever created the room. Early users have already created rooms for everything from beat boxing videos to parkour to photos of home- cooked meals. There’s even a room called “Kicks From Above” that showcases photographs of cool shoes in cool places.

Facebook also notes that Rooms are highly customizable with the ability to change text, emoji, cover photos, colors, and member permissions with many other customization tweaks coming in future updates. The company makes a point of noting users can remain anonymous if they choose and change their names at any time:

That’s why in Rooms you can be “Wonder Woman” – or whatever name makes you feel most comfortable and proud. You can even create different identities for different contexts. In my room for technology industry discussions I am “Josh” but in another about backpacking travel I am “jm90403” – a homage to my hometown zip code. Sometimes I want to go with my real name and sometimes I prefer a nickname. It depends.

The new Rooms app is available on the App Store now for iPhone.