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New Pandora iOS app rolling out with emphasis on personalization

Pandora is rolling out an updated version of its iPhone app with a strong emphasis on personalization.

Personalized genre and artist suggestions will now appear at the top of your list of stations, and a new thumbs-up icon on the now-playing screen gives you fast access to song ratings – as well as acting as a visual reminder that you only get the most from the service if you get into the habit of rating songs.

There’s also a modest visual redesign. The update will roll out to iPhones in the coming weeks (it’s not yet available from iTunes), with an iPad refresh to follow at a later date.

There had been speculation that last year’s launch of iTunes Radio might have threatened Pandora’s future, but following a move to drop its 40 hour/month listening limit, the company announced that it increased its listeners following the launch of Apple’s streaming service.

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Comments

  1. James Alexander - 9 years ago

    Still going to stick with iTunes Radio.

  2. dmkanter - 9 years ago

    Looks cool!

  3. hmurchison - 9 years ago

    Pandora is still better than iTunes radio IMO. Thinking about going commercial free

    • thoughtsofmymadlife - 9 years ago

      It’s totally worth it if you hate the ads. I did it originally because I needed more than the 40 hours, but now I’ve been using it without the ads I won’t be dropping my subscription!

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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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