Apple Pay may be more convenient than carrying around a whole bunch of different cards, and contactless payment is certainly very quick and easy, but it’s the security which is arguably the greatest benefit. Your actual card details are never stored in your phone or on an Apple server, and only a one-time code is sent to the payment terminal. Retailers never see your card details.

Just how important is this? A WSJ/NBC News poll reveals that a full 45% of Americans have been told by a retailer, bank or card company that their card details have been stolen in a data breach.

In the past year alone, major breaches have been reported at Target, J.P. Morgan Chase, Home Depot, K-Mart, SuperValu and others […] 

Some 45% of Americans said they had received such a breach notification letter from a retailer or card-issuer that their payment data had been affected by a breach

Fifteen percent of those polled also said that they had been hit by online fraud or hacking.

Apple Pay is currently only available in the US, but a job listing recently revealed that Apple is working on bringing the service to Europe and beyond.

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