Update: It appears subscriptions through iTunes (like magazines) that saw price increases have seen the auto-renew function disabled, a 9to5Mac reader reports, likely to avoid a higher subscription rate being charged, although users have not yet been notified of the change.
Apple has increased the prices of apps in all countries in the European Union in line with the email sent to developers a couple of days ago. Apple has made the move in response to shifts in currency exchange rates and varying tax rules.
Prices are also being increased in Norway and Russia, though Icelandic residents will see a price cut …
The cost of the cheapest apps in the UK have increased from £0.69 ($1.04) to £0.79 ($1.19). In mainland Europe, most countries seem to be seeing an increase from €0.89 ($1.05) to €0.99 ($1.17), but Czech prices increased to €1.14 ($1.35) – crossing the psychological €1 barrier. In Denmark, it was a one Krone rise from DKK7 ($1.11) to DKK8 ($1.27). In Canada, the price increased from $0.99 (US$0.83) to $1.19 (US$1.01), bringing it in line with US pricing versus the discounted price previously enjoyed.
Not everyone is yet seeing the new pricing, and the App Store appears to be down for some people while the change is being made. Please let us know in comments the new pricing you’re seeing in other European countries if it’s anything other than €0.99.
The price increase is not the only change Apple has had to make to the European app store: it recently introduced a 14-day no-questions-asked refund policy in order to comply with European Union consumer protection legislation.
Apple yesterday announced that last week set a new record for app purchases, with customers spending almost half a billion dollars on apps and in-app purchases during that week.