“The flattening of Apple’s user interface that began in iOS 7 was as much a strategic move as an aesthetic one,” says Hockenberry, with Gruber adding that “iOS 6-style skeuomorphism would’ve felt downright gauche on the watch.”
Not just gauche, but also hard to read on such a small display. I think both are right: while Ive may have preferred the minimalism of iOS 7 and 8 on the larger devices, what was a preference for the iPhone and iPad was a necessity for the Apple Watch.
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