Skip to main content

Flattening iOS was a strategic move focused more on the watch than iPhone or iPad – commentators

Some things are blindingly obvious in hindsight, and Iconfactory principal Craig Hockenberry and Daring Fireball’s John Gruber made one of these points about the flattening of iOS.

“The flattening of Apple’s user interface that began in iOS 7 was as much a strategic move as an aesthetic one,” says Hockenberry, with Gruber adding that “iOS 6-style skeuomorphism would’ve felt downright gauche on the watch.”

Not just gauche, but also hard to read on such a small display. I think both are right: while Ive may have preferred the minimalism of iOS 7 and 8 on the larger devices, what was a preference for the iPhone and iPad was a necessity for the Apple Watch.

FTC: We use income earning auto affiliate links. More.

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

Comments

  1. Paul Douglas - 9 years ago

    That doesn’t make any sense. The Apple Watch has a substantially different user interface design anyway.

    • Ben Lovejoy - 9 years ago

      Different but mostly consistent

    • Chris Murphy - 9 years ago

      I don’t really get this argument either. What of all the skeuomorphic watch faces? 3D animated emojis? Skeuomorphic fitness badges? None of these things “fit” into a flat iOS, and all are solely available on the Apple Watch.

      • o0smoothies0o - 9 years ago

        You need to look up the word skeuomorph first of all. Secondly, skeuomorphic design is still very much a part of iOS. Note how the notes app resembles a note pad? How the mail app is an envelope… the list goes on and on. They got rid of the overly tacky skeuomorphism, and made everything have a more minimalistic look, and it’s all so much better looking thanks to that.

      • Avenged110 - 9 years ago

        @o0smoothies0o In your opinion. I still think it looks like shit. As much as I prefer iOS 6, they could have done a better job “simplifying” things.

  2. Jeff (@j_benj) - 9 years ago

    Maybe if the stock iOS UI was used on the watch I could buy into this. It was more about making the UI scalable to a variety of device sizes (think iPhone 6, 6+, mythical iPad Pro, Watch, etc) without having to create new sets of assets for every independent resolution.. 2x.. 3x… 10x… 9000x.. whatever. If Apple is going to have many devices with differing resolutions on the market simultaneously and still maintain support for older lower resolution devices it makes a LOT of sense to remove bitmap assets wherever possible.

  3. Marco Senf - 9 years ago

    If you look up the meaning of the term skeuomorph, one might actually say that the Apple Watch is an outright example for skeuomorphism. The (analog) watch faces, the crown, the expensive bands and high end models… all the effort to make a small ipod like gadget look like a “real” watch.

Author

Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


Ben Lovejoy's favorite gear

Manage push notifications

notification icon
We would like to show you notifications for the latest news and updates.
notification icon
Please wait...processing
notification icon
We would like to show you notifications for the latest news and updates.
notification icon
Please wait...processing