European no-frills airline EasyJet seems to have taken a full-service approach to its new app, dubbed Mobile Host. The app aims to provide proactive, location-based guidance to passengers from one end of their journey to the other.

The app begins with check-in reminders, guides you to the baggage-drop if you have luggage, tells you when your gate is open and navigates you there, opens your boarding pass when you get there, and directs you to the correct baggage carousel on arrival. The service goes live at London Gatwick Airport today, with other airports to follow.

easyJet’s Mobile Host is a joint initiative with Gatwick and combines live data from the airports information systems, using Google indoor maps, together with a passenger’s booking details, location and flight time.  The result is personalised instructions and updates for passengers during their journey.

The app is currently iPhone-only, and is available in seven languages. The new app was not on the App Store at the time of writing, but if you download the current app, it should update.

EasyJet last updated the app a few weeks ago to add support for the Apple Watch. It was one of the first European airlines to support Passbook boarding passes, and started using iBeacons for location-based alerts last summer.

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