Apple CEO Tim Cook announced during the company’s Q2 earnings call this evening that he anticipates Apple Watch will launch in additional countries by late June. As of right now, Apple Watch is only available in 9 countries. A report earlier this month claimed that Apple would launch Watch in a second-wave of countries on May 8th, but we quickly debunked that rumor.
Cook went on to say that Apple is quickly leaning about customer preferences when it comes to Apple Watch. This includes the varying popularity of the Sport, Apple Watch, and Edition variations. Cook also touted throughout the call that there are more than 3500 Apple Watch apps available, which is more than both the iPad and iPhone had available at their respective launches.
Cook didn’t mention which specific countries would be included in the second-wave of Apple Watch counties. Availability has been extremely limited in the first 9 counties, so it remains to be seen how big the second-wave of countries will in fact. Cook also pointed out that Apple Watch was shipped to more pre-order customers in the initial 9 countries over the weekend than Apple had originally anticipated it would be capable of.
“We were able to deliver Apple Watch to more customers over the weekend than we initially expected. I’m generally happy with how we’re moving with the ramp. With any new product, you end up taking more time to ramp. By some time in late June we currently anticipate being in a position that we could begin to sell the Apple Watch in additional countries”
Finally, Apple CFO Luca Maestri shared that Apple Watch margins will be lower than the company average for products. More from the earnings call in our live blog here.
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