With Apple’s new Wallet app in iOS 9, a revamped version of the old Passbook app with a name that better reflects Apple Pay integration, Apple will let marketers send out dynamic offers triggered by location or a user’s interests through iAd. Apple noted the feature on its blog for advertisers explaining that “marketers can reach loyal customers with specific messages that reflect the customers’ interests, or convert a new customer by presenting a reason to try something new.”
Offers allow marketers to put customized, dynamic messages directly into the Wallet that’s built into every iPhone – and accessible via Apple Watch.
The Offers feature available through iAd allows marketers to send out location-aware messages that can also be “triggered with updates specific to a store location via iBeacon.” Advertisers can alternatively target users by age, gender, geography, or specify custom demographics using their own data.
The addition of iAds as Offers in iOS 9 and the new Wallet app is significant, allowing marketers to get in front of iOS users through iAd with coupons that can be added directly into the new Wallet app. It’s likely you’ll begin to see these offers appear in the Wallet app when upgrading to iOS 9, but it remains to be seen whether users will view the coupons as convenient or intrusive. Update: While Apple’s blog post is unclear, sources close to the situation say users will still need to manually add an iAd “Offer” to Wallet.
The new Wallet app will arrive with iOS 9 for all users this fall.
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Totally intrusive!!!!!!
It’s like they’re trying to kill apple pay before it’s even popular.
I hope we will be able to opt out …
This is Apple, not Google. You won’t even have to opt out. If anything you’ll be given the choice of opting in,
Bingo!
Will you have to opt-on for targeted ads in News? AFAIK iAd in opt-in by default.
“Advertising in News coming to iAd”
http://advertising.apple.com/news/
LOL “Will you have to opt-in. . . “
This is Apple, not Google. You won’t even have to opt out. If anything you’ll be given the choice of opting in”.
How’s those rose-tinted glasses holding up? You are already opted in to iAd, and those adverts are targeted to your age, location and a multitude of other metrics based upon the data which Apple hold on you.
Incidentally read the link below what gatorguy2 has posted. You will receive targeted adverts – again based upon your data which Apple holds – when you use the new News app, and please feel free to digest the Advertising on Radio with Apple Music section because that part takes great pleasure in telling us that: “only iAd has the targeting capabilities borne from Apple user insights, and the integration into Apple hardware and software to bring commercial messages to life across iPhone, iPad, iPod touch, and Apple TV, as well as on Mac and PC.”.
I don’t like Google but some people really need to wake up – Apple is NO DIFFERENT. They hold your data and if people give them money then they can use that data to send you targeted adverts – EXACTLY THE SAME AS GOOGLE.
Just don’t use customer cards at all!??