[tweet https://twitter.com/angelaahrendts/status/609827140612132864 align=’center’]

As previously reported, the Upper East Side New York Apple Store opened today and Apple’s head of retail was on hand for the occasion.  Angela Ahrendts tweeted from the event (above) and took photos with visitors (below). The store is at  940 Madison Avenue on the corner of 74th St, a block from Central Park.


We noted previously that the almost 100-year old building that Apple restored used to be a bank which included a vault that Apple turned into a VIP room for Apple Watch Edition try ons. The VIP space includes a large TV/Display, couches and other niceties (more images below).


In addition, the decor and showcasing is unique to this location with a new kind of recessed showcase, large chandeliers and black and white artwork.

The new store will help alleviate some of the traffic that the Fifth Avenue Store loses while it relocates to the smaller FAO Schwarz location for upgrades. Not everyone is happy with the store opening. Local residents have complained that it will bring throngs of shoppers to this somewhat quiet (by Manhattan standards) upscale neighborhood. Apple has promised to open later and close earlier than other nearby stores in order to appease the neighbors.

[tweet https://twitter.com/kledaras/status/609717365086003200 align=’center’]

Many more images below:

[tweet https://twitter.com/larrykooper/status/609718435417878528 align=’center’]

[tweet https://twitter.com/writeforlaughs/status/609887258859057152 align=’center’]

[tweet https://twitter.com/griffd/status/609732585032425472 align=’center’]

[tweet https://twitter.com/kailui/status/609744385635405826 align=’center’]

[tweet https://twitter.com/zpower/status/609815266332164096 align=’center’]

[tweet https://twitter.com/seantstuart/status/609754095994433536 align=’center’]

[tweet https://twitter.com/brayer/status/609713415590932480 align=’center’]

[tweet https://twitter.com/brayer/status/609711907143045120 align=’center’]

FTC: We use income earning auto affiliate links. More.

Check out 9to5Mac on YouTube for more Apple news:

You’re reading 9to5Mac — experts who break news about Apple and its surrounding ecosystem, day after day. Be sure to check out our homepage for all the latest news, and follow 9to5Mac on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our exclusive stories, reviews, how-tos, and subscribe to our YouTube channel

About the Author

Seth Weintraub

Publisher and Editorial Director of the 9to5/Electrek sites.

Seth Weintraub's favorite gear