As expected, Apple Watch launched today in three new countries. Starting today, Apple’s wearable is available in Turkey, Russia, and New Zealand. This expansion comes after a launch in seven new countries earlier this month. Apple CEO Tim Cook was in Istanbul, Turkey to celebrate the launch and took to his Twitter account to share his experience.

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Cook tweeted that the company saw a great turnout for the launch of Apple Watch in Turkey and shared an image of an Apple Store worker helping a customer try-on the device.

In Turkey, Apple Watch starts at 1.249,00 TL for the Sport model and increases for each subsequent model. In New Zealand, Apple Watch Sport starts at NZ$599 and increases to NZ$699 for the 42mm model. Finally, in Russia, the device starts at 23 990.00 py6 for the Sport model.

You can see Tim Cook’s tweet below:

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