With Tim Cook stating that Apple is “not announcing the numbers” for Apple Watch sales, it’s been left to the analysts to estimate – or perhaps, ‘take a wild guess’ would be the better description in this case. While Fortune reports the average estimate of 3.95M sales, the range is so wide as to be meaningless: from a low of 2.5M to a high of 6M.

Cook did, however, give one clue that those analysts coming in on the low side are likely to be wrong … 


We shipped a lot [of Apple Watches] the first quarter, then last quarter we shipped even more. I can predict this quarter we will ship even more.”

Apple reports its fiscal Q4 (calendar Q3) earnings next week, but based on Cook’s comments to date, we’re unlikely to learn the actual numbers then. You can see the analyst estimates below – professionals in blue, amateurs in green.


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