Two separate market share reports show that Apple increased its share of the global smartphone market year-on-year, with Samsung’s share declining. Strategy Analytics estimates that Apple grew its market share from 12.2% in Q3 2014 to 13.6% in Q3 2015, while Counterpoint has the numbers at 11.9% to 13.1% … 


Both agree that Samsung’s share fell in the same period, from 24.5% to 23.7% according to Strategy Analytics, while Counterpoint reports 23.9% to 22.9%. It wasn’t all bad news for Samsung: its shipments did see an increase in absolute numbers, though this was achieved in part by cutting the costs of the Galaxy S6 Edge+ and Note 5 phablets.


Chinese brand Huawei was the other winner, both showing the firm’s market share climbing from 5.1% to 7.5%. Lenovo/Motorola and Xiaomi both lost share.

The trend echoed that reported last month by ComScore for U.S. market share, where it showed Apple climbing to 44.2% in July as Samsung fell to 27.3%.

Apple this week reported a record year, with revenues in excess of a quarter of a trillion dollars, and is predicting that it will set a new record in the holiday season.

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Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!

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