iPhone market share Stories May 19, 2016

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Apple’s falling sales coupled to strong growth from emerging Chinese brands saw the iPhone’s worldwide market share drop just over three points from 17.9% in the first quarter of 2015 to 14.8% in the same quarter this year, according to Gartner.

Although a saturated smartphone market is part of the challenge faced by Apple, global smartphone sales did continue to grow, by 3.9% to 349M units.

Market leader Samsung also saw its share fall in the same period …

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iPhone market share Stories April 21, 2016

CIRP claims Apple’s U.S. mobile market share climbed from 28% to 40%, year-on-year

Consumer Intelligence Research Partners (CIRP) is reporting that Apple saw it’s U.S. mobile market share climb from 28% in March 2015 to 40% a year later. Samsung climbed one percentage point from 36% to 37% in the same period.

iPhone market share Stories October 29, 2015

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Two separate market share reports show that Apple increased its share of the global smartphone market year-on-year, with Samsung’s share declining. Strategy Analytics estimates that Apple grew its market share from 12.2% in Q3 2014 to 13.6% in Q3 2015, while Counterpoint has the numbers at 11.9% to 13.1% …  expand full story

iPhone market share Stories September 4, 2015

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Update: ComScore has issued a clarification to its original press release, giving 37M (not 44M) as the number and stating that its measurement does not distinguish between streaming and local music.

Clarification: “Apple Music,”  as it appears in comScore’s July reporting, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.

Analytics data from ComScore shows that 37M Americans used Apple Music in its first month, making it the 14th most popular smartphone app, just behind Twitter. expand full story

iPhone market share Stories July 30, 2015

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Strategy Analytics has issued its latest estimates of global mobile phone shipments, and reports that Apple’s market share climbed from 8.2% in Q2 2014 to 10.9% in the same quarter this year. Apple revealed in its latest quarterly earnings that it saw iPhone sales climb 35% year-on-year to 47M units.

The research firm said that Apple’s dramatic growth in iPhone shipments contrasted strongly with an overall industry growth rate of just 2% …  expand full story

iPhone market share Stories July 13, 2015

Android may have the market share, but it’s an entirely different story when it comes to profit share: the latest estimates from Canaccord Genuity indicate that Apple takes 92% of the profits for the entire smartphone industry despite accounting for only 20% of sales.

Or, as the WSJ puts it:

Roughly 1,000 companies make smartphones. Just one reaps nearly all the profits.

Samsung took a further 15% of the profits – and if you were wondering how that rather odd math works, it’s because most of the other players make a loss, so the two companies make more profit between them than the smartphone industry as whole …  expand full story

iPhone market share Stories May 8, 2015

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Apple has further increased its lead as the top smartphone manufacturer in the US, the iPhone increasing its market share by one point from 41.6% in Dec 2014 to 42.6% in March 2015, according to comScore. There was no change in the rankings, with Samsung in second place at 28.3% – a fall of 1.4% – followed by LG, Motorola and HTC.

Android remained the most popular platform, with 52.4% of the market against iOS at 42.6%. Windows, Blackberry and Symbian were all also-rans, totalling just 5% between them.

comScore also reported the top 15 smartphone apps …  expand full story

iPhone market share Stories April 28, 2014

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Kantar data showed that Apple saw its smartphone market share rise in five out of nine countries surveyed “primarily due to the strong performance of the iPhone 5s.”

The iPhone gained market share in Japan, Australia, UK, France and Spain, with its strongest growth in Japan, where first quarter market share grew by 8.6 percent, from 49 percent in 2013 ro 57.6 percent in 2014. Apple’s success in the country followed a deal with Japan’s largest wireless carrier, DoCoMo.

Japan’s love affair with Apple shows no sign of fading. Even though the iPhone has now been available on Japan’s largest carrier, NTT DoCoMo, for a number of months Apple still accounts for more than 40% of sales on the network. The success of the iPhone is also filtering through to the iPad, with almost a quarter of Japanese iPhone owners also owning an iPad. With smartphone penetration in Japan lagging well behind Europe and the US, Japan will remain a key growth market for Apple …

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iPhone market share Stories January 27, 2014

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While Android reaching almost 70 percent of smartphone sales across 12 key markets is the headline, with iOS falling to just under 24 percent, it is Samsung feeling the pressure, says Kantar, reporting sales figures for the final quarter of 2013.

After years of accelerated growth, Samsung is now coming under real pressure in most regions, with European share down by 2.2 percentage points to 40.3% and in China its share ended the year flat at 23.7% […]

Apple has lost share in most countries compared with this time last year, but importantly it has held strong shares in key markets including 43.9% in USA, 29.9% in Great Britain and 19.0% in China …  expand full story

iPhone market share Stories January 10, 2014

iOS/Android market share vs. installed base visualized

 

As the Guardian‘s Charles Arthur points out, market share is a very different thing to installed user-base. The highly-detailed piece is worth reading in full, but the take-out is the bottom graph. That’s what the real world of U.S. smartphone users looks like. Or, to put it in two sentences …

Here’s the reality: at the time this was written, more than 40% of the smartphones in use in the US […] were iPhones. Only about 51% of the smartphones in peoples’ hands in the US are Android phones.

Smartphone adoption as a whole has grown at a rapid rate, and within that iOS and Android have, in the U.S. (and many other developed markets, I’m sure) grown at pretty much the same rate, with a rather modest gap between them.

iPhone market share Stories January 8, 2014

How badly Microsoft missed the mobile ship: 70 percent of Windows users own an Apple product

If ever there was a simple visual to illustrate just how slow Microsoft was to wake up to the shift into mobile, it’s this one: a full 70 percent of Windows users also own at least one Apple product.

While there will be some joint Windows/OS X users in there, the majority of them will be people with Windows PCs and either an iPhone, iPad or iPod.

Via Business Insider

iPhone market share Stories December 16, 2013

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Smartphones will reach saturation point in the U.S. by 2017, and by that time two-thirds of all Americans will own an iPhone – the conclusions Asymco’s Horace Dediu reaches through a series of calculations.

Dediu bases his calculation on three factors. First, that the rate of growth seen in the smartphone market so far will continue at the same pace. Second, saturation point for smartphones will be 90 percent (no technology ever achieves 100 percent). Third, that Apple’s market share will remain roughly constant, Dediu pointing out that iPhone growth has pretty much exactly mirrored the smartphone market as a whole …  expand full story

iPhone market share Stories December 12, 2013

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Data from smartphone market intelligence specialist Counterpoint shows that iPhone market share in China more than doubled between September and October even before launching on the country’s biggest carrier, China Mobile.

Apple’s market share rose from just under 5 percent to 12 percent, taking it from 6th place to 3rd place, behind Samsung and Lenovo …  expand full story

iPhone market share Stories November 12, 2013

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The headline news in the latest IDC stats might look like bad news for Apple: iOS Q3 market share dropped from 14.4 percent last year to 12.9 percent this year. But it’s a number that is unlikely to lead to too many sleepless nights in Cupertino, for four reasons.

First, Apple isn’t competing with most of the Android market, which spans all price-points, only the top end of it. Samsung has been struggling to make money from its flagship handsets, with most of its profits coming from low-end models, while HTC has been in all kinds of trouble. Looking at Apple’s market share in the smartphone market as a whole is the most academic of exercises.

Second, while market share is down, shipments are up: from 26.9M in Q3 last year to 33.8M in the same quarter this year.

Third, for most of Q3 savvy iPhone buyers were holding fire, waiting for the new models Apple launched almost at the end of that quarter. The iPhone 5s and 5c between them notched up a record 9M sales in just the opening weekend. Q4 is where it’s really at …  expand full story

iPhone market share Stories November 6, 2013

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Apple’s share of the U.S. smartphone market grew by 0.7 percent in the last quarter to reach 40.6 percent, according to comScore data.

Sales of low-cost handsets mean that Android’s position as leading mobile platform is safe, with a marginal drop to 51.8 percent of the market, but Apple remained top of the vendor rankings …

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iPhone market share Stories August 14, 2013

Smart finally beats dumb, but while smartphones rise Apple’s share falls

In the circles most of us hang out, it might seem incredible that featurephones – aka dumb phones – were still outselling smartphones until recently, but that was indeed the case right up to the first quarter of this year. The latest Gartner figures show that smartphones finally broke ahead in Q2, achieving 51.8 percent of worldwide phone sales.

Smartphones accounted for 51.8 percent of mobile phone sales in the second quarter of 2013, resulting in smartphone sales surpassing feature phone sales for the first time,” said Anshul Gupta, principal research analyst at Gartner. Asia/Pacific, Latin America and Eastern Europe exhibited the highest smartphone growth rates of 74.1 percent, 55.7 percent and 31.6 percent respectively, as smartphone sales grew in all regions.

The news wasn’t quite so good for Apple, with its year-on-year marketshare dropping more than four points to 14.2 percent.

This does, however, reflect a period in which market leader Samsung launched a flurry of new handsets. Apple’s position is likely to improve substantially when the iPhone 5S and iPhone 5C are launched, likely next month.

Via TechCrunch

iPhone market share Stories April 26, 2013

Apple’s global market share of mobile phones grows 6.6% year-on-year, Samsung up 22.9%

Apple’s share of the global mobile phone market grew by just 6.6 percent in the past year, from 35.1m to 37.4m units, according to new data from the IDC Worldwide Mobile Phone Tracker. This is the first time its growth has been in single digits since 2009.

Apple’s worldwide market share is now 8.9%, behind Samsung at 27.5 percent and Nokia at 14.8 percent. Apple is the market leader in the USA, with a 35 percent market share, but worldwide competes with both low-cost smartphones and featurephones. Apple is rumored to be working on its own low-cost iPhone to compete in the sub-premium market.

Interestingly, smartphones overtook featurephones worldwide for the very first time, grabbing 51.6% of the market.

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