Jony Ive will give a rare look into Apple’s secret design studio in Cupertino this coming Sunday, December 20th. Ive will lead Charlie Rose through the secret design study for his popular show 60 Minutes on CBS. In addition to a tour of the design lab, Rose will also get a “first look at Apple’s store of the future” from retail chief Angela Ahrendts.
The news was revealed in a pair of tweets from the 60 Minutes Twitter account tonight, both of which included a teaser image. In one image, Ive can be seen showing Rose a portion of his secret design lab in Cupertino. In the other, Ahrendts can be seen leading Rose into an unidentified Apple Store.
This isn’t the first time Charlie Rose has landed an interview with notable Apple executives. In 2013, Rose sat down with Jony Ive and Marc Newson to discuss Apple’s partnership with RED, as well as other details about the design process at Apple. Last year, Tim Cook joined Charlie Rose to discuss Steve Jobs, Beats, Apple TV, and much more.
60 Minutes with Jony Ive and Angela Ahrendts airs this Sunday, December 20th, at 7:30PM ET & 7PM PT on CBS in the United States. The teaser tweets can be seen below:
[tweet https://twitter.com/60Minutes/status/677632512827506688 align=’center’]
[tweet https://twitter.com/60Minutes/status/677632837089107969 align=’center’]
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letting out, and talking about, all the secret sauce …..poor Steve must be rolling in his grave …LOL
Key word is grave. The man is dead. Get over it. He died because he thought he can cure himself
Please, keep the conspiracy theories to yourself.
It’s absolutely not a conspiracy theory. It’s in his authorised biography. He refused surgery over a year before he received it because he’s didn’t want them to cut him open. He was a classic control freak—the main thing that led to his success led to his downfall. A theory would be inferring the reason he was such a control freak was his first memory was of being taken away from his birth parents ‘out of his control’.
What happens in Jony Ive’s secret design studio:
1. Making rectangle.
2. Laser bevel rectangle.
3. Making a series 20-minute videos extolling the precision and how revolutionary the rectangle is.
I guess you solved how Apple became the most successful company in the world. See you at the top Ashrakay Inc.
What made apple successful died almost four years ago. Everything since has just been a sad retelling of his genius and persistence. Besides, it’s a straw man argument to say that people that haven’t had the success of apple can’t criticize them… Unless you live in North Korea. Companies cannot truly be great without the individuals that consume their products. It is up to us to set the tone, not them.
This must be where he came up with the brilliant idea to only put ONE port on the new MB…Such genius…I’m in awe…
That was a physical limitation of the design – more posts = bigger case. + why do you need more ports? If you’re living in the past and need to use pointless dated things like external drives – get a MacBook Air.
Don’t be deluded into thinking one more USBc port would have made the MacBook larger. It was a design decision. And that’s fine. Rest assured, though, one of two versions down the line it’ll get another USBc port and a better FaceTime camera and people will assume ministration advances as the reason. The MacBook’s a lovely Mac, but no need to be naive.
Really interested to see what the new Apple Store will look like. I’m from the Lehigh Valley Pa (about 45 minutes north of philli ) and our Apple store is dated.. Be extremely nice if they make it the size of the one in the photo considering every time I walk into that store I feel like it’s the iPhone launch
At least you have an Apple Store in your country.
Sadly this rather sums it up of late – https://twitter.com/JonyIveParody/status/674749292494491648
I don’t understand the hatred for the pencil charging in the iPad. It is meant for a quick top up on the move. In a train/plane/car need a quick charge a quick 15 second charge is easy. There’s a reason you get the adapter in the box with the pencil.
Because they have been brainwashed by the verge to believe that’s the only way to charge the pencil.
Sad.
In fact, that image is from the verge.
Everyone that’s mentioned it when they’ve seen my boost the power on mine has said what a clever idea it is. The internet just seems to be full of loud assholes.
The charging the MM2 is the most offensive of the three of those. The reasoning is likely so you don’t use is while charging and forget it’s wireless, but that’s dumb reasons and assumes users are more dumb than a bag of sand.
Awesome – we also don’t hear enough from Angela Ahrendts – I wonder what she’s come up with…
New Apple Store design with Ive.
IVE: “This is me, unapogetically, dialing up U2’s newest album, on my playlist.”
You’re unapologetically not a comedian ;-)
Will this be available online afterwards for those who aren’t in the US?
Someone will rip is. CBS don’t have a clue how the Internet works.
IVE: “This close…I was this close to unapologetically suing the knickers off of HTC for the One A9.”
You remember that scene when Willy Wonka “accidently” shrunk the snobby little cowboy? It was in this exact room. Well, we use that same technology to fit all the great things iphone has to offer in one device.
Thanks for the heads up. DVR is set.