To help raise money for the relocation of the prestigious London Design Museum, Apple has submitted a very special lot to be sold at auction. Jony Ive has designed a one-of-a-kind iPad Pro and set of accessories, labelled ‘Edition 1 of 1’. The lot includes a 12.9 inch iPad Pro with a custom yellow-gold anodised finish, a blue leather Smart Cover and an Apple Pencil case cover — an accessory that Apple doesn’t sell at all today. It’s a small carry case for the Pencil, made with orange Italian calf leather. To denote the exclusivity of the products, an ‘Edition 1 of 1’ label has been engraved into the iPad Pro and underside of the Smart Cover.
Given its special edition nature, the auction is expected to sell for a tidy premium over Apple’s normal iPad Pro pricing …
The collection has an estimated auction price between £10,000 and £15,000 (about $20,000). It’s a very special collectors item of course, details about the auction can be found here. Unsurprisingly, the Design Museum is very grateful for Apple’s contribution. Via Wallpaper:
Ive’s new products are in single editions, designed exclusively for the Design Museum event. To prove it, ‘Edition 1 of 1’ has been laser etched on the back surface of the iPad and the interior surface of the ‘Smart Cover’.
‘We are extremely grateful to the friends of the museum who had donated such outstanding pieces to help us fulfill our ambition of creating one of London’s most important new cultural sites,’ says Design Museum curator (and auction co-curator) Deyan Sudjic.
Perhaps Apple will release the Apple Pencil cover as a mass-market product in time, or it was something they considered but decided not to continue developing.
— Benjamin Mayo (@bzamayo) April 16, 2016
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