swift

Taylor Swift is continuing her partnership with Apple Music, with yet another ad featuring the singer and the streaming service. The new minute-long commercial features Taylor Swift dancing around to ‘I Believe In A Thing Called Love’ by The Darkness.

Swift demonstrates using the Apple Music discovery features (via the ‘Friday Night Rocks!’ playlist) to find the track. The ad ends with the slogan ‘Dance like no one’s watching’.  Watch the ad after the jump …

The total number of Swift commercials in the pipeline is not known but Apple has said it will continue to release them steadily over time. The campaign kicked off with a comical ad depicting Swift falling over. Later in April, the second commercial was posted featuring a song by Jimmy Eat World and the tagline: ‘distractingly good music’.

The first ad was particularly effective in terms of engagement, thanks to the humorous ending where the artist trips on the treadmill. The following ads do not include similar endings, simply showing Swift enjoying the music found through Apple’s streaming service.

Subscribe to Apple Music for $10 per month. Apple recently introduced a 50% discount for students actively enrolled in university or college. For iOS 10, Apple is expected to unveil a big revamp to its streaming service with a brand new design, lyrics integration and more. Apple announced Apple Music has 13 million paying subscribers.

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