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NBA player Stephen Curry switches from iPhone ad to Vivo – but still uses iPhone personally

NBA player Stephen Curry doesn’t seem to mind which smartphone manufacturer wants to hire him to appear in ads. The Golden State Warriors player who appeared in an iPhone 6s video ad back in 2015 is now appearing in one for Android manufacturer Vivo.

For the launch of the new vivo Xplay 6 smartphone, Vivo will air a new TV and print campaign for China . The campaign created by Fred & Farid Shanghai features the globally renowned NBA superstar Stephen Curry, American professional basketball player for the Golden State Warriors.

Both ads, interestingly, are about the camera capabilities of the respective phones. But while Curry may be happy to take ad money from the Chinese manufacturer, it seems he hasn’t actually switched allegiance when it comes to his own phone. As CNET noted, his most recent tweets appear to have been sent from an iPhone.

Apple’s most recent iPhone ads, posted a few days ago, celebrate Children’s Day in Turkey. All three videos were shot by 11-year-old children using an iPhone 7. They follow ads focusing on low-light photography and Portrait Mode on the iPhone 7 Plus.


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Avatar for Ben Lovejoy Ben Lovejoy

Ben Lovejoy is a British technology writer and EU Editor for 9to5Mac. He’s known for his op-eds and diary pieces, exploring his experience of Apple products over time, for a more rounded review. He also writes fiction, with two technothriller novels, a couple of SF shorts and a rom-com!


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