As expected, Apple CEO Tim Cook accepted the Free Expression Award at the Newseum in Washington D.C. tonight. At the event, Cook was presented the award and made brief comments on what it means to him and Apple, as well as touching on the importance of companies taking a stance…

Cook was chosen for the award because of how he has used his spotlight to “take a public stand on major societal issues” such as racial equality, privacy, climate change, education, and LGBT rights. Prior to the presentation of the award itself, a brief video was played highlighting some of Cook’s values, including clips for Cook’s George Washington University commencement speech, his comments on the FBI’s request to unlock the San Bernardino iPhone, and more.

Upon accepting the Free Expression award, Cook thanked Washington Post CEO and publisher Fred Ryan for the honor, explaining that he’s accepting it on behalf of everyone at Apple. Cook went on to address the idea of the freedom of speech.

As noted by AppleInsider, Cook explained that times now are very different from what they were when the Founding Fathers established the idea of free speech. There were no app developers, modern content creators, and other new forms of speech.

“We know that these freedoms require protection,” Cook said of First Amendment rights. “Not just the forms of speech that entertain us, but the ones that challenge us. The ones that unnerve and even displease us. They’re the ones that need protection the most. It’s no accident that these freedoms are enshrined and protected in the First Amendment. They are the foundation to so many of our rights.”

Cook went on to talk on the fact that Apple takes protection of the First Amendment very seriously, working to give everyone an opportunity to speak up and speaking up itself:

“This is a responsibility that Apple takes very seriously,” Cook said. “First we defend, we work to defend these freedoms by enabling people around the world to speak up. And second, we do it by speaking up ourselves. Because companies can, and should have values.”

“At Apple we are not just enabling others to speak up, we are doing so ourselves.”

Furthermore, Cook spoke on the importance of listening in a time when many people have conflicting opinions:

“Free speech isn’t only about speaking, it’s about listening, whether or not we agree. It demands we stay informed.”

Cook also seemingly took a swipe at the Trump Administration’s idea of “alternative facts,” something first set forth by U.S. Counselor to the President Kellyanne Conway. “We must be open to alternative points of view, not alternative facts,” Cook said.

Tim Cook has given Apple a voice on many social issues. He has been honored with the National Visibility Award from the Human Rights Campaign after becoming the first CEO of a major company to come out as openly gay. Furthermore, Cook has spoken on a variety of hot-button issues including diversity, immigration, and much more.

Video of the awards presentation should be available here soon.

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Chance Miller

Chance is an editor for the entire 9to5 network and covers the latest Apple news for 9to5Mac.

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